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Business: Advertising & Public Relations Index

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Paper Title

Description of Paper (Year Written) (Nbr Pages) (Nbr Notes/Citations) (Nbr Sources) ($=Price)

Legal And Ethical Aspects Of Advertising: Discusses laws, legislation, regulatory agencies, penalties, fraud, and puffery in competitive and image advertising. Written in 1978, 35 pages, 72 notes, 46 sources, $313.25
Advertising As A Barrier To New Products: For a new firm entering the market or introducing a new product. Written in 1978, 5 pages, 3 notes, 5 sources, $44.75
Consumer Exploitation In The Sale Of Over The Counter Pharmaceutical Drugs: How pharmaceutical companies exploit and mislead consumers about over-the-counter drugs through advertising and discrepancies in pricing. Written in 1980, 7 pages, 4 notes, 5 sources, $62.65
A Proposed Study Of Advertising Readership Using Multiple-Factor Analysis: An experimental design with test data to determine which advertising principles increase advertising effectiveness. Written in 1978, 8 pages, 3 notes, 11 sources, $71.60
Motivational Research: Discusses this relatively new concept on formulating how market behavior is motivated and buying decisions arrived at. Written in 1978, 13 pages, 5 notes, 3 sources, $116.35
Body Language: Discusses non-verbal communication, sexual stimuli and related practices in advertising. Written in 1978, 10 pages, 9 notes, 8 sources, $89.50
A Public Relations Program: Gives hypothetical P.R. program for bank opening, including strategies, policies, and planning for a successful opening. Written in 1978, 10 pages, 1 notes, 11 sources, $89.50
Public Relations In The Brewing Industry: Includes a history of beverages, consumption and P.R. in the brewing industry. Written in 1978, 12 pages, 5 notes, 5 sources, $107.40
Director Of Public Relations: Discusses duties and responsibilities of, qualifications and a general assessment of the scope of the public relations field. Written in 1978, 11 pages, 5 notes, 10 sources, $98.45
The Nature Of Marketing Management Or Mass Communication: Depicts the relationship between the technological society and mass systems and role of the media. Written in 1978, 4 pages, 4 notes, 4 sources, $35.80
Sex In Automobile Advertising: Discusses the development of, and use of in auto sales with research as to its effectiveness as an advertising tool. Written in 1979, 10 pages, 9 notes, 10 sources, $89.50
An Advertising Strategy For New Sports Complexes In The U.S.: Examines methods and approaches agencies can employ in maximizing consumer attendance. Written in 1978, 6 pages, 4 sources, $53.70
Semantical Maladjustments In Advertising: Discusses subliminal techniques in calculated word choice and usage in advertising. Written in 1978, 12 pages, 5 notes, 7 sources, $107.40
Advertising And Culture: Notes the cultural orientation of advertising, ethnic appeal, and historic approach to cultural appeal. Written in 1979, 11 pages, 11 notes, 8 sources, $98.45
Advertising Strategy For The Bucks Hills Inn: Proposes an advertising plan to change images, market appeal, and cliental speculation. Written in 1978, 6 pages, 4 sources, $53.70
Family Buying Behavior, Buying decisions And Processes, And Consumer Behavior: Discusses factors that affect and influence family buying patterns and trends. Written in 1979, 9 pages, $80.55
Advertising: The Psychology Of Stimulation: Discusses this manipulator of buying behavior. Written in 1978, 10 pages, $89.50
An Analytical Study Of Corporate Public Relations In Action: Examines application of behavioral science theory. Corporate image, media relations, and congressional power in Litton Industries/U.S. Navy dispute over a multi-billion dollar Ingalls shipyard contract. Written in 1979, 17 pages, 15 sources, $152.15
Consumer Acceptance And Retention Of Advertising: Examines factors involved in stimulation and consumer purchasing through creative advertising. Written in 1979, 6 pages, 9 notes, 6 sources, $53.70
Promotional Methods Of The Tea Industry: Examines new advertising and promotional techniques as a response to the decline in tea sales. Written in 1979, 10 pages, 5 notes, 5 sources, $89.50
Marketing Methods Of The Tea Industry: Examines new advertising and promotional techniques as a response to the decline in tea sales. Written in 1979, 5 pages, 2 notes, 4 sources, $44.75
Analysis Of Advertising Messages In Two Mediums: Notes advertising messages on television and in newspapers, particularly noting "Cordoba" and "Dewars" Scotch. Written in 1979, 5 pages, $44.75
Deceptive Advertising And The Consumer: Examines the legal implications and separation of falsity from deception in advertising, consumer groups, guidelines for wise buying, and consumer protection under the law. Written in 1979, 12 pages, 5 notes, 7 sources, $107.40
Advertisement As A Manipulative Tool: Regulation Of Behavior Through Speech Communication: Notes Pavlovian and Asiatic brainwashing techniques, subliminal advertising utilized to gain control of consumer purchasing power. Written in 1979, 28 pages, 25 notes, 18 sources, $250.60
Promotional Strategy of the Revlon Cosmetics Company: An analysis of the current and future practices of this company in regard to the promotional plans, advertising budget, promotional targets and strategies. Written in 1980, 12 pages, 7 notes, 10 sources, $107.40
Consumer Behavior: Past, Present & In The Future.: The motivation of the American buyer is examined in detail through history and projected into future business. Written in 1980, 7 pages, 8 notes, 6 sources, $62.65
Advertising: An Ad Plan: Examines the necessary formulae which amount to effective advertising for most small retailers. Written in 1980, 9 pages, $80.55
Regulation of Cigarette Advertising and Its Effect Upon Consumption: Discusses and examines the various regulations and purposes behind the regulation of cigarette advertising and the resultant marketing process utilized by the cigarette producers. Written in 1980, 17 pages, 17 notes, 10 sources, $152.15
The Dr. Pepper Corporation: A case study of this successful soft-drink firm, and an estimate of its advertising strategies in its current battle against the other soft drink giants on the Atlantic Seaboard. Written in 1980, 8 pages, 7 notes, 3 sources, $71.60
Promotional Strategy: The Revlon Cosmetics Corp: An analysis of Revlon's advertising methods and how they affect the totality of the cosmetic industry. Written in 1979, 12 pages, 7 notes, 12 sources, $107.40
The J. Walter Thompson Advertising Agency: A study of the trends, movements and current situation confronting the modern advertising agency. Written in 1980, 11 pages, 11 notes, 11 sources, $98.45
Consumer Behavior: A study of the Elements which affect in this aspect of human behavior, and how they are implemented in advertising, marketing and sales methods. Written in 1980, 11 pages, 5 notes, 5 sources, $98.45
Relationship between Advertising Expenditures and Sales Volume of Given Product: Mathematical formulas and charts included. Written in 1980, 12 pages, 16 notes, 6 sources, $107.40
Children's Advertising in America: Survey and Analysis: Discussion of this controversial area of advertising and various group's positions. Written in 1980, 25 pages, 25 notes, 18 sources, $223.75
The Role of Celebrities in Advertising: Actually a good study of advertising itself, media, and advertising as a marketing tool. Charts included and extensive Bibliography of entire subject of advertising marketing. Written in 1980, 61 pages, 64 notes, 51 sources, $545.95
Body Language in Magazine Ads: Suggesting attitudes in posing models. Written in 1978, 7 pages, $62.65
An advertising Campaign Plan for a New Television: Strategies of marketing of a new product. Written in 1979, 7 pages, $62.65
Contrast of Two advertisements: Wolfschmidt vodka and Seagram's gin. Written in 1979, 5 pages, $44.75
Risk Factors in Consumer Behavior: Predicting risk, consumer education, consumer complaints, response to advertising. Written in 1980, 11 pages, 15 notes, 13 sources, $98.45
Consumers and Sports: Appeal of sports, star appeal, competition from other entertainment, TV audience, demographics, future of industry. Written in 1981, 20 pages, 5 notes, 8 sources, $179.00
Mademoiselle and Glamor: Evaluation of fall issues of two magazines as they relate to target markets. Written in 1980, 4 pages, $35.80
Public Relations: Creating product demand at Macy's. Written in 1981, 9 pages, 8 notes, 6 sources, $80.55
Advertising Dannon Yoghurt: Product description, packaging, market segment, competition, strategy, copy. Written in 1981, 9 pages, 12 notes, 5 sources, $80.55
False, Misleading Deceptive Advertising: Necessity of policing the advertising industry for consumer protection. Written in 1981, 7 pages, 3 notes, 9 sources, $62.65
Coca-Cola Advertised, 1920-1980: An historical to present observation of the methods, techniques, and mediums in advertising Coca-Cola. Written in 1982, 7 pages, 7 notes, 4 sources, $62.65
Corrective Advertising: Analyzes the steps necessary to eliminate the residual effects of inaccurate or misleading information in prior advertising, by forcing the advertiser to run F.T.C. approved messages as part of its regular advertising. Written in 1984, 11 pages, 17 notes, 12 sources, $98.45
Business Policy in the context of Policy Formulation: A study of the Elements which affect in this aspect of human behavior, and how they are implemented in advertising, marketing and sales methods. Written in 1985, 7 pages, 4 notes, $62.65
The need for continued and frank advertising concerning contraceptive devices in the media: A discussion upon the notion that contraceptives be allowed the same sense of freedom as aspirin, liniments, etc. in advertising. Written in 1985, 7 pages, 9 notes, 15 sources, $62.65
Advertising as an integral part of marketing in any successful business: An observation of advertising , and its effective use in the mass media, as an effective tool in generating consumer interest. Written in 1982, 15 pages, 4 notes, 4 sources, $134.25
Current legal developments in Marketing: Observes the continued success of the consumer movement in regard to acceptable ethics and standards in advertising. Written in 1984, 9 pages, 14 notes, 11 sources, $80.55
Paralyzing the Consumer's Critical Functions in Media Ads: Discusses types of ads including persuasive goals, distinctions with regard to audiences to be effected and maneuvers to influence the subconscious. Written in 1987, 10 pages, 7 notes, 9 sources, $89.50
The Public Relations Department of Pan Am Airlines: A study of the functions of this department. Written in 1980, 6 pages, $53.70
Cigarette Advertising : Three Cases: Concerns cigarette advertising in relation to the Surgeon General's warning on its health dangers. Written in 1983, 4 pages, $35.80
Business Ethics : Some Fundamental Issues: Truth in advertising, consumer rights and discrimination in the market place. Written in 1983, 10 pages, $89.50
Transit Advertising, What is It, How it Works: Examines the important new trend in advertising media, that of advertising on the outside of mobile vehicles. Written in 1983, 6 pages, 4 notes, 5 sources, $53.70
The Conduct of Ford Motor Company in Relation to its Pinto Automobile: Examines Ford Motor Companies decline in quality construction standards in relation to the Pinto, the gasoline tank explosions and the flurry of lawsuits that resulted. Written in 1988, 6 pages, 10 notes, 10 sources, $53.70
How Bands Are Promoted in the Pop Music Industry: Examines the recording industries sales expansion through promotional techniques, particularly by the advent of music videos. Other methods include MTV, posters, circulars, private promoters, and live concert tours. Written in 1987, 7 pages, 2 notes, 8 sources, $62.65
Feminism and Consumer Behavior: Examines the changing image of women from the traditional viewpoint of housewife and mother to the influence of feminism and the professional roles with the resultant revolution in marketing plans and advertising campaigns. Written in 1988, 11 pages, 16 notes, 10 sources, $98.45
Tylenol's Capsule Crisis: Analyzes Johnson and Johnson companies response to the crisis of tampered bottles of Tylenol and their strategies to minimize impact. Written in 1988, 6 pages, $53.70
Impulse Buying vs. Planned Buying Purchase Behavior: Examines the various basis's for consumer decisions such as chance, habit, impulse, social orientation, heredity, emotional response, etc. and compares factors involved in planned purchase choices to impulse buying or those reached by instantaneous decision. Written in 1988, 17 pages, 20 notes, 12 sources, $152.15
Summaries of Marketing Articles: reviews various current articles dealing with advertising and marketing. Written in 1990, 5 pages, 4 notes, $44.75
The Use, Purpose and Effectiveness of Deceptive Advertising: Discussess how deceptive advertising is used, examples of advertising deception, consumer rights/government regulations, self regulation by the advertising industry, conclusion. Written in 1990, 26 pages, 50 notes, 23 sources, $232.70
Psychographics, Advertising and the Consumer Market: Discusses the use of psychographics, or classifying consumers by their beliefs, motivations, and attitudes and the resultant design of advertising to take advantage of these factors. Written in 1990, 12 pages, 13 notes, 8 sources, $107.40
Advertising Program : Pan Am and Trump Air Shuttles: Includes situation analysis, market trends, competitive situation, advertising opportunities, marketing problems, creative strategy analysis, media strategy analysis. Written in 1990, 15 pages, 17 notes, 15 sources, $134.25
Career Path from MBA to Advertising Agency Owner: Includes planning the education, apprenticeship around a future in advertising, mapping strategy for contacts in the field and developing a financial plan. Written in 1990, 7 pages, 6 sources, $62.65
A Public Relations Campaign for Eastern Airlines: An analysis of the labor difficulties in the mid-80's between Chairman Lorenzo and the machinists and pilots. the ensuing strike and the 100 day public relations campaign and press releases occuring at this time. Written in 1990, 14 pages, 23 notes, 12 sources, $125.30
Icecap Cafe : The 1991 Media Plan: A media plan to introduce this new iced coffee product from the Community Coffee Company. Written in 1990, 16 pages, 18 notes, 9 sources, $143.20