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Business: Marketing & Market Research Index

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Paper Title

Description of Paper (Year Written) (Nbr Pages) (Nbr Notes/Citations) (Nbr Sources) ($=Price)

Marketing As The Satisfaction Of The Desires Of Users Of Goods And Services: Examines marketing's purpose, methods, economics, consumer patterns and role in business. Written in 1978, 13 pages, 15 notes, 6 sources, $116.35
Marketing Segmentation: Examines marketing techniques relative to buyer characteristics and consumption patterns. Written in 1978, 8 pages, 2 notes, 5 sources, $71.60
Salesmen: Consumer Vs. Industrial Goods: Compare attitude, selling technique, demographic data and behavioral differences involved in reaching specific markets. Written in 1978, 30 pages, 13 notes, 5 sources, $268.50
The Nature Of Marketing Management Or Mass Communication: Depicts the relationship between the technological society and mass systems and role of the media. Written in 1978, 4 pages, 4 notes, 4 sources, $35.80
Life Insurance Programs: A hypothetical plan of sales strategy for implementation on the masses. Written in 1978, 5 pages, $44.75
Psychographics: Market Research Today: Studies market strategy in relation to psychological differences among the consumer market. Written in 1979, 12 pages, 36 notes, 9 sources, $107.40
Family Buying Behavior, Buying decisions And Processes, And Consumer Behavior: Discusses factors that affect and influence family buying patterns and trends. Written in 1979, 9 pages, $80.55
Proposals For Improving The Marketing Services To Low-Income Areas: Studies existing literature to determine if prices and services are higher in these areas, and proposals to improve such services. Written in 1979, 6 pages, 5 notes, 4 sources, $53.70
A Study Of Differences In Black:White Consumption: Analyzes consumer consumption trends and patterns, preferences to establish if differences actually do exist. Written in 1979, 11 pages, 11 notes, 5 sources, $98.45
The Marketing Of Spanish Foods In The U. S.: An assessment of marketing techniques, regional attraction, media, and the direction and quality of marketing programs. Written in 1979, 6 pages, 1 notes, 1 sources, $53.70
Product Deletions: An Analysis Of Corporate Policy And Procedure In Gradually Eliminating An Unprofitable Product From An Industry's Product Mix: Includes outline. Written in 1979, 6 pages, 2 notes, 12 sources, $53.70
The Swifts Company: A Case Study: Examines Swift's decision to market pre-stuffed turkeys, and an analysis of consumer reaction, with conclusion. Written in 1979, 14 pages, $125.30
How Can Inner City Marketing Be Improved?: Looks at the relationship between marketing institutions and inner city residents, methods that could improve this situation. Written in 1979, 14 pages, 3 notes, 2 sources, $125.30
Promotional Methods Of The Tea Industry: Examines new advertising and promotional techniques as a response to the decline in tea sales. Written in 1979, 10 pages, 5 notes, 5 sources, $89.50
Marketing Methods Of The Tea Industry: Examines new advertising and promotional techniques as a response to the decline in tea sales. Written in 1979, 5 pages, 2 notes, 4 sources, $44.75
Problems Of The Tea Industry In The U.S.: Includes pricing, production, competition from foreign countries, and other problems the industry currently faces. Written in 1979, 5 pages, 3 notes, 4 sources, $44.75
Marketing Techniques In A Non-Marketing Situation: Discusses utilization of techniques for maximum efficiency, particularly in hospitals. Written in 1979, 5 pages, 2 notes, 4 sources, $44.75
Marketing Strategy And Structure: Discusses theoretical marketing strategy and various phases and failures to analyze consumer reactions. Written in 1979, 6 pages, 5 sources, $53.70
Marketing Research Study Of Continental Appliances: Examines financial marketing situation who manufacture dishwashers with future recommendations. Written in 1979, 9 pages, $80.55
Marketing Program: Examines a hypothetical, open-ended investment company in terms of funds, promotional efforts, investments and stock-holding. Written in 1979, 5 pages, $44.75
How Blacks And Whites Differ In Their Buying Decisions: Discusses the psychological and sociological causes for the differences between black and white consumption patterns, attitudes, and shopping habits. Written in 1979, 17 pages, 25 notes, 15 sources, $152.15
The Role Of The Manufacturers Representative: Examines the middleman, the advantages of independent selling, establishing clientele, financial risk and job security that are involved. Written in 1979, 7 pages, 6 notes, 4 sources, $62.65
Consumer Behavior: Notes primarily the factors that precipitate buying. Written in 1979, 5 pages, 2 notes, 4 sources, $44.75
Marketing Plan: Recommendations for better pricing and marketing of cars. Written in 1980, 7 pages, $62.65
Marketing A New Product: Details methods of research and marketing for a hypothetical industry. Written in 1980, 5 pages, $44.75
Marketing The Business Condominium: Investigates this new real estate market, sales methods and marketing plans in the sale of business condominiums. Written in 1979, 4 pages, 3 notes, 5 sources, $35.80
The Adolf Coors Company: Examines the relationship between production and consumption, and the company's distribution mix. Written in 1979, 5 pages, 10 notes, 6 sources, $44.75
The Nature And Scope Of Market Research As a Decision Maker: An analysis of the various techniques and statistical approaches used in marketing research as an aid in decision making with applications to the food industry. Written in 1979, 18 pages, 58 notes, 23 sources, $161.10
The Status Of Bank Marketing Programs: An analysis of the current practices and technological innovations of banks and financial institutions designed to draw new customers. Discusses computerized magnetic banking cards, credit card systems, bank services for nominal fees, overdraft systems and flexible credit. Written in 1979, 26 pages, 15 notes, 18 sources, $232.70
Promotional Strategy of the Revlon Cosmetics Company: An analysis of the current and future practices of this company in regard to the promotional plans, advertising budget, promotional targets and strategies. Written in 1980, 12 pages, 7 notes, 10 sources, $107.40
Salesmen: Consumer Vs. Industrial Goods: An attempt to define the qualities in salesmen necessary to become successful through examining satisfaction historically in salesmen and includes questionnaire method focusing upon consumer and industrial goods. Written in 1980, 20 pages, 4 notes, 4 sources, $179.00
Franchise Management and Marketing: Focuses primarily on the nature of franchising with specific emphasis on the operations of MacDonalds, Burger King, Seven-Eleven and Puppy Palace. Written in 1980, 30 pages, 15 sources, $268.50
Consumer Behavior: Past, Present & In The Future.: The motivation of the American buyer is examined in detail through history and projected into future business. Written in 1980, 7 pages, 8 notes, 6 sources, $62.65
An Analysis of the Cosmetics Industry: The multi-leveled cosmetic industry is defined, with impact on the economy and marketing strategy also analyzed. Written in 1980, 8 pages, 13 notes, 5 sources, $71.60
Major Oil Marketing: The Service Station: Examines the origins and current status of owning and operating a service station. Written in 1980, 7 pages, 3 notes, 7 sources, $62.65
Fast Food Franchise Management and Marketing: An in-depth analysis of this curiously American phenomenon, with special attention given to the McDonald's Corporation. Written in 1980, 40 pages, 25 notes, 12 sources, $358.00
The Marketing of Services: Examines the marketing approaches of a wide variety of service business, such as consumer services and public services. Written in 1980, 8 pages, 7 notes, 5 sources, $71.60
Salesmanship: Selling Squeeze-EEZ to Supermarkets: Examines the motivation involved in marketing and selling a novelty product. Written in 1980, 7 pages, $62.65
Howard Johnson's: An in depth analysis of the sales approach marketing methods and overall comeback in the era of fast food merchandising. Written in 1980, 11 pages, 15 notes, 8 sources, $98.45
Pricing a Product: A Case Study of Corning Glass Works Corp.: An analysis of the price policies involved in the development and marketing of Corning's TV bulbs. Written in 1980, 7 pages, 9 notes, 2 sources, $62.65
Significance of Channels of Distribution: Theories, actual practices, economic and marketing analysis of channels of distribution. Written in 1980, 15 pages, 21 notes, 9 sources, $134.25
A Comparison of Delta, North-West & Pan American Airways: The pluses, problems and operations of these three airlines and what the management of each is doing to maintain or improve total production. Written in 1980, 6 pages, $53.70
Fast Foods Restaurants Vs. Prepared or Full Service Restaurants: A comparison of the benefits and drawbacks of these two types of food services. Written in 1980, 7 pages, 8 notes, 8 sources, $62.65
The Marketing Manager: A Profile: A study of this cornerstone of the corporate process as decision maker and problem solver. Written in 1980, 16 pages, 6 notes, 6 sources, $143.20
The Americanization of a European Soup: A case Study of the Rose Food Corporation's attempts to market a line of dehydrated soups. Written in 1980, 8 pages, $71.60
Marketing Management: An analysis of the problems within a managerial marketing situation in corporate memo form. Written in 1980, 9 pages, 4 sources, $80.55
A New Product Analysis for the Consideration of the Board of Directors of Bottoms Up., Inc.: An analysis of an idea for the introduction by the firm of a new line of baby powder. Written in 1980, 6 pages, 4 notes, 4 sources, $53.70
Consumer Behavior: A study of the Elements which affect in this aspect of human behavior, and how they are implemented in advertising, marketing and sales methods. Written in 1980, 11 pages, 5 notes, 5 sources, $98.45
Marketing Management Problems: Examines the problems inherent in developing the sales potential of a hypothetical firm. Written in 1980, 24 pages, 5 notes, 2 sources, $214.80
The Marketing of Ethical Pharmaceuticals in Western Europe as Compared to the U.S.: Different tactics for different markets. Written in 1980, 8 pages, 16 notes, 7 sources, $71.60
Industrial Marketing Strategy: Analysis and necessary planning. Includes charts and tables showing various industries compared. Written in 1980, 11 pages, 7 notes, 16 sources, $98.45
Marketing Strategy for Digital Equipment Corporation: Comparisons with IBM and attached Moody's Industrial Manual Report. Written in 1980, 8 pages, 5 notes, 7 sources, $71.60
The Safety Razor Division of the Gillette Co: Its competition and marketing strategies. Written in 1980, 10 pages, $89.50
The Marketing Plan for the Game, "All Star Basketball": Detailed discussion of the marketing of this board game and its attempt to cash in on the interest in the game itself. Written in 1980, 25 pages, 13 notes, 8 sources, $223.75
People and Places in Marketing: Actually a brief overall "book" on marketing in general. Consumer motivation, demographics, wholesale and retail distribution and government regulation. Also a brief history. Written in 1980, 57 pages, 43 notes, 20 sources, $510.15
The Sprite Case.: Analysis of marketing and sales planning for selling Sprite against soft drink competition. Written in 1980, 6 pages, $53.70
Consumer Behavior New Florescent Lighting Lamp and Fixture: Explanation of research on consumer attitudes on this subject. Written in 1980, 10 pages, $89.50
1980 Marketing Plan for Kleenex: History of product, situation analysis and contributing factors to success, demand, networking objectives and strategies. Written in 1980, 18 pages, 8 notes, $161.10
Husband and Wife Consumer Purchasing Decisions: Male and female buying habits and areas where divisions are blurred. Written in 1981, 8 pages, 9 notes, 6 sources, $71.60
Marketing Orange Plus: Test marketing and strategies for increasing demand for Bird's Eye product. Written in 1980, 7 pages, $62.65
New Product Marketing: Strategies for marketing a candy product. Written in 1979, 7 pages, $62.65
Comparative Marketing Profiles for Levi's: History, present market, prospects, corporate social responsibility. Written in 1980, 10 pages, 15 notes, 3 sources, $89.50
Sears Roebuck and the Electric Car: Strategies for marketing and selling a new and unusual product. Written in 1979, 10 pages, 5 notes, 5 sources, $89.50
Seven-Up Company: Marketing strategies for launching a new soft drink. Written in 1981, 17 pages, 3 sources, $152.15
New Methods of Marketing Research: Combining old methods into interdisciplinary research. Written in 1980, 6 pages, 2 notes, 2 sources, $53.70
Channels of Distribution: Strategies for marketing solar-powered home space and hot water heaters. Written in 1980, 6 pages, 2 notes, 5 sources, $53.70
Wisconsin Bank Project: Assessing customer relations through a marketing survey with questionnaire. Written in 1981, 6 pages, 1 notes, 1 sources, $53.70
Marketing Saccharin: Case study of marketing artificial sweetener with respect to possibility of being carcinogenic agent, competition, public demand for dietary product. Written in 1981, 15 pages, 18 notes, 10 sources, $134.25
New Product Development: PD Programs, new product ideas, brand building, marketing research methods. Written in 1981, 10 pages, 6 notes, 5 sources, $89.50
Marketing Plan for Temple University: The University's attempts to boost enrollment in its MBA and communications programs. Written in 1981, 7 pages, 4 notes, 5 sources, $62.65
Performance of Firm Four: Case study of marketing strategies of hypothetical unsuccessful manufacturer. Written in 1981, 7 pages, $62.65
Short-Term Marketing Plan: Marketing strategies for compact cars. Written in 1981, 7 pages, 6 notes, 8 sources, $62.65
New Product Marketing and Development: Product development, test packaging and other market strategies for cookies. Written in 1981, 13 pages, 9 notes, 12 sources, $116.35
The Waste Makers: by Vance Packard. Marketing and conspicuous consumption in America. Written in 1981, 6 pages, 6 notes, 1 sources, $53.70
Empire Hotel Marketing Program: Case study of upgrading hotel in response to gentrification of area in which it is located. Written in 1981, 7 pages, $62.65
S & L Holding Company: Case study in marketing women's apparel in multi-line firm. Written in 1981, 5 pages, $44.75
Marketing in an Inflationary Economy: Marketing research, pricing, distribution, promotion, follow-up services. Written in 1981, 10 pages, 11 notes, 11 sources, $89.50
Marketing in the Brewing Industry: Product history, government regulation, market segmentation. Written in 1982, 7 pages, 16 notes, 5 sources, $62.65
Adolph Coors Co's Distribution Problems: An analysis of Coor's attempts to overcome Anheuser-Busch and Miller in the all competitive Beer Industry. Written in 1984, 8 pages, 17 notes, $71.60
Amway Corporation - Marketing Strategies: A product positioning survey using information on and analysis of the Amway Corporation, an international direct marketing firm. Written in 1984, 12 pages, 15 notes, 8 sources, $107.40
A comparison of the marketing strategies of an independent retail establishment and a major chain franchise system in the contemporary restaurant industry: A look at the marketing procedures of the McDonald's Corporation and The Hard Rock Cafe. Written in 1985, 17 pages, 22 notes, 21 sources, $152.15
Business Policy in the context of Policy Formulation: A study of the Elements which affect in this aspect of human behavior, and how they are implemented in advertising, marketing and sales methods. Written in 1985, 7 pages, 4 notes, $62.65
Different Approaches and Techniques in Selling: Examines the prospect and sales person relationship and the techniques of persuasion and logic as they relate to the development of new prospects. Written in 1984, 8 pages, 13 notes, 12 sources, $71.60
Identification of marketing problems and objectives at the McDonald's Corporation: Discusses and analyzes the current position of Mc'Donald's in the fast food industry, its franchise base, and competitive situation. Written in 1986, 14 pages, 13 notes, 18 sources, $125.30
Hotel Management: A discussion of the target market confronting the hotel manager in a newly opened hotel/restaurant. Written in 1982, 5 pages, 5 sources, $44.75
Marketing a New Product : A Voice Activated Typewriter: Examines research and development, marketing strategy and marketing concepts applied to the introduction of a new product. Also looks at methods to consider in responding to ads for computer programmers. Written in 1984, 7 pages, $62.65
Current legal developments in Marketing: Observes the continued success of the consumer movement in regard to acceptable ethics and standards in advertising. Written in 1984, 9 pages, 14 notes, 11 sources, $80.55
Career opportunities in Marketing: Recruiting, strategies, market research, and merchandising. Written in 1976, 9 pages, 15 notes, 9 sources, $80.55
Wing Cuisine : Characteristics and Marketing Strategy: Examines Wing Cuisine as a result of an extensive program of market research, focusing on the Frozen Food Industry, particularly the frozen vegetable lines. Written in 1984, 11 pages, $98.45
Marketing Techniques and Managerial Strategy in the Hypothetical Promotion of a Longer-life Battery: An analysis of various marketing research factors that must be taken into account in the marketing strategy for the introduction of this product. Written in 1983, 11 pages, 8 notes, 7 sources, $98.45
Avon Products, Inc. and Quoizel, Inc. : Management/Marketing problems and Solutions: A case study. Written in 1987, 4 pages, 1 notes, 1 sources, $35.80
The Marketing of Japanese Products in the United States: Includes introduction, evolution, key marketing issues/alternative approaches, practical applications, analysis, future prospects. Written in 1985, 13 pages, 12 notes, 20 sources, $116.35
Marketing Analysis of General Electric: An observation of the prospects for growth for General Electric,including marketing strategies to account for such advents as deregulation under the Reagan administration. Written in 1981, 25 pages, 32 notes, $223.75
The Marketing of Two Recently Designed and Similar Telephone Products: An examination of the numerous companies entering the telephone device market place. Written in 1984, 7 pages, 8 sources, $62.65
General Motors- The Grand Prix: A marketing plan to utilize various advertising and sales techniques to forecast its possible success. Written in 1978, 8 pages, 11 notes, 4 sources, $71.60
The Sears Discover Card : Marketing Strategy: An analysis of Sear's attempt to enter the credit card business through their Discover Card, the heavy losses experienced thus far and a marketing plan to promote the benefits of the Discover credit card. Written in 1988, 9 pages, 4 notes, 5 sources, $80.55
Marketing Research : Luck, Wales, Taylor and Rubin: A summary of this text dealing with the various of marketing research. Written in 1985, 6 pages, $53.70
Qualitative and Quantitative Research in the Marketing Function: Identifies and describes different situations where consumer behavior research is important and compares and contrasts the advantages of qualitative and Quantitative research in terms of the type of information gained and how it can be used for each situation. Written in 1984, 10 pages, 5 sources, $89.50
Marketing Audit/Plan for a Dermatology Practice in San Francisco, California: A demographic study of market place factors in the Cosmetic industry in San Francisco specifically focusing on dermatology practices observing competition,local health institutions, etc. Written in 1987, 8 pages, 8 notes, $71.60
The Marketing History of General Foods' Americana Recipe Vegetable Line: A case study of the market decisions on a frozen vegetable product. Written in 1984, 4 pages, $35.80
An Annotated Bibliography of Marketing Specifics in the Accounting Profession: Includes an introduction and 50 annotated bibliographies of journal articles on marketing techniques in the Accounting profession. Written in 1987, 12 pages, $107.40
An Analysis of the Marketing Problems of the Sears Corporation from 1971 through 1981: An analysis of the strategies utilized by top management within the Sears Headquarters during this period of intense economic problems in America. Poses alternative solutions. Written in 1982, 15 pages, 20 notes, 16 sources, $134.25
How Bands Are Promoted in the Pop Music Industry: Examines the recording industries sales expansion through promotional techniques, particularly by the advent of music videos. Other methods include MTV, posters, circulars, private promoters, and live concert tours. Written in 1987, 7 pages, 2 notes, 8 sources, $62.65
How to Market a Hotel: Discusses ways to market and promote a hotel, methods of marketing to groups and associations, marketing a chain hotel, selling at the front desk and geographical marketing methods. Written in 1988, 9 pages, 8 notes, 5 sources, $80.55
Business Memo in regard to a Marketing problem, suggesting a solution in the clothing industry: . Written in 1988, 3 pages, $26.85
National Bank of San Francisco : A Case Study: An analytical approach looking at its marketing methods from an inference of facts in the case. Written in 1988, 8 pages, $71.60
Competition in the Brewing Industry: Analyzes the competitive positions of the major companies in the brewing industry and their respective marketing strategies. Written in 1988, 6 pages, $53.70
Marketing of FAX Machines in Indonesia: Explores the possible market available in Indonesia for facsimile machines using data gathered from a variety of sources. Written in 1989, 9 pages, 12 notes, 14 sources, $80.55
Dutch Food Industries Company : A Case Study: A marketing manager's analysis focusing on a strategy for a new salad dressing looking at the problem, alternatives and solution. Written in 1988, 5 pages, $44.75
Marketing : Differentiated vs. Undifferentiated Strategy: Examines marketing strategy when promoting established firms having brand identification and customer loyalties and their products and the non- established brand name. Written in 1988, 10 pages, 17 notes, 10 sources, $89.50
Feminism and Consumer Behavior: Examines the changing image of women from the traditional viewpoint of housewife and mother to the influence of feminism and the professional roles with the resultant revolution in marketing plans and advertising campaigns. Written in 1988, 11 pages, 16 notes, 10 sources, $98.45
How Sales and Marketing Work Together: Examines the interrelationship between sales and marketing, similar and different focal points. Written in 1988, 6 pages, 10 notes, 7 sources, $53.70
Marketing Auditing: Discusses this technique which involves a systematic examination of the marketing units objectives, strategies, organization and performance to determine whether the marketing strategy is working. Written in 1988, 10 pages, 15 notes, 10 sources, $89.50
Impulse Buying vs. Planned Buying Purchase Behavior: Examines the various basis's for consumer decisions such as chance, habit, impulse, social orientation, heredity, emotional response, etc. and compares factors involved in planned purchase choices to impulse buying or those reached by instantaneous decision. Written in 1988, 17 pages, 20 notes, 12 sources, $152.15
Franchising : Historic to Present: Looks at the history of franchising, advantages to small businesses, benefits to company/customer, risks involved, location decisions, costs, etc. Written in 1990, 6 pages, 10 notes, $53.70
Summaries of Marketing Articles: reviews various current articles dealing with advertising and marketing. Written in 1990, 5 pages, 4 notes, $44.75
Macy's Marketing Strategy: Observes Macy's traditional promotional plans as alluring to price considerations to its continuing concept and commitment to basic merchandising strategy of vast selection and a mix of store and national brands instead of promotions. Written in 1990, 11 pages, 9 notes, 8 sources, $98.45
Tourist Development in the Off-Season: A comprehensive literature review and analysis. studies the history of tourist development during the off season, characteristics of the tourist industry, alternatives, tourism management. Written in 1990, 9 pages, 10 sources, $80.55
The Family and Consumer Behavior: Explores the nuclear family as the primary household unit targeted by marketing research, such as the decline of the traditional married-couple, divorce rates, etc. Written in 1990, 11 pages, 16 notes, 11 sources, $98.45
The Holiday Corporation : A Market Strategy for the Hotel Industry: Describes background of the Holiday Corporation, market segmentation in the hotel industry, marketing strategy, prospects for the future. Written in 1990, 11 pages, 20 notes, $98.45
Apple Computers : Case Study: How Apple computer redefined its marketing startegy by moving into the business market under the direction of John Sculley. Written in 1990, 6 pages, $53.70
Henry V.: Comparison of Shakespeare's play with English king. Written in 1981, 8 pages, 7 notes, 6 sources, $71.60