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Mass Media: Advertising Index

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Paper Title

Description of Paper (Year Written) (Nbr Pages) (Nbr Notes/Citations) (Nbr Sources) ($=Price)

Crisis in TV by Aimonson: Observes the impact that programs and commercials have on even the most passive viewing audience. Written in 1979, 4 pages, $35.80
How Do Advertising Controls Affect the Freedom of Press?: Examines advertising and restrictions in the US; role of the FCC; degree of control in various forms of media. Written in 1979, 7 pages, 3 notes, 6 sources, $62.65
An Advertising Campaign: Examines product advertising for Herford's Cows, and alcoholic beverage, to whom it appeals, and why. Written in 1980, 4 pages, $35.80
Media Usage: An analysis of the various media outlets available for advertising campaigns by business, noting different types of media and strategy employed. Written in 1980, 6 pages, 2 notes, 6 sources, $53.70
Review of Subliminal Seduction: by Wilson Bryan Kay. Symbolisms and subliminal suggestion techniques in advertising. Written in 1980, 8 pages, 8 notes, 9 sources, $71.60
Children and Television: The history of and need for regulating childrens' television, especially for sex, violence, advertising and profanity. Written in 1984, 10 pages, 15 notes, 5 sources, $89.50
"The Sponsor": How commercial TV is a 'selling machine' dominated by sponsors. How modern TV presents certain ideas. Written in 1984, 7 pages, $62.65
Analysis of Advertisement and Editorial: Looks at an advertisement for Infiniti automibles and the New York Times opinion article about Lithuania as using more emotional appeal than strict logic to persuade the reader. Written in 1990, 6 pages, $53.70
The Portrayal of Women in Contemporary Television Commercials: An examination of sex stereotyping in television advertising concluding that advertising influences society's perception of appropriate sex roles and that advertising perpetuates the simplistic, symbolic stereotype regarding women. Written in 1991, 10 pages, 23 notes, 11 sources, $89.50