Term Paper on "Sports Event"
Term Paper 6 pages (1886 words) Sources: 3
[EXCERPT] . . . .
These include actual news and sports sites that are more like traditional outlets in the way they report unbiased information, but there are also fan sites, the NFL and official team sites, and random sites such as blogs that provide information. Many of the more casual and/or fan-based sites offer much more in the way of opinion, and they easily and quickly take sides. They make no secret of where their loyalty lies.Twitter is an extension of the online sites. It is similar in nature to the overall online presence of other sites, but different mostly in the immediacy of the information presented on it. Those who are interested in sports marketing must be aware of the value of sites like Twitter, because it provides such a quick way for information to be gathered and shared with others. On Super Bowl Sunday, tweets about the game were easy to find, and they were highly varied when it came to what they discussed and who they supported. Because so much of Twitter is used-generated media as opposed to the more traditional, journalistic outlets, the mix of information and opinion a person receives there is very different from what he or she would expect from TV or print media.
Conclusion
Marketing sports and sporting events requires time and effort when it is being handled from a traditional standpoint, but there is also a great deal of marketing seen in an unofficial capacity. Traditional media outlets provide official marketing of sporting events like the Super Bowl, while online outlets provide a mix of both official and unofficial information. Sites like Twitter can provide some official information from team and NFL tweets, but most of the Twitter inf
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Works Cited
Beech, John, & Chadwick, Simon. The marketing of Sport. Prentice Hall and Financial Times. 2006. Print.
Kotler, Philip & Keller, L. Kevin. Marketing Management 14e. Pearson Education Limited. 2012. Print.
Seattle Seahawks. http://www.seahawks.com/super-bowl/48/index.html.… READ MORE
Quoted Instructions for "Sports Event" Assignment:
“1. This paper is for a university upper division class for Communication&Journalism Major. This course is about the "Sports, Communication, and culture."
2. Please choose a recent professional sports event (from Jan-Feb,2014) and write a critical analysis of the presentation of the single sports event across 3 media platforms(traditional media, online media, and Twitter). *MUST ANALYZE THE EVENT ACROSS THESE 3 MEDIA PLATFORMS.
Please see attached files instructions as well as the lecture note that you need to use for writing this paper. Please carefully follow the instruction and pay extra attention to the highlighted part.
3. Please do avoid grammar error and fulfill with 6 pages.
4. Please take care of paper, Thank you! *****
How to Reference "Sports Event" Term Paper in a Bibliography
“Sports Event.” A1-TermPaper.com, 2014, https://www.a1-termpaper.com/topics/essay/analyzing-super-bowl/8724646. Accessed 17 Jun 2024.
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