Essay on "Marketing Development of Beverage"
Essay 4 pages (1334 words) Sources: 2
[EXCERPT] . . . .
Advertisement's Effectiveness in Targeting the ConsumerThe advertisement is effective in attracting the customers. Those who are already the users of Coke, feel prestige after seeing this advertisement that they are attached to an established brand for so many years. On the other hands, people who do not choose Coke as their beverage, think for a moment that it is an established brand for long. The presence in the business for a long period of time gives an idea about the success of the business. So the potential consumers tend to give it a try to check the quality offered by the organization and claimed by the advertiser.
Is the advertisement Persuasive? Is that the advertisement's objective?
In my view, the advertisement is persuasive. This is the reason; I have selected this for analysis and sharing it with my team members. I believe that the advertisement is conveying strong messages through one image and sentence. The advertisement is attracting the loyalty of old customers and many potential customers as well. It is a success of an advertisement that it is persuasive for both existing and new customers.
As mentioned earlier, the objective of advertisement is to increase sales. It is possible if the target market remembers the advertisement and selects the same product when there are so many brands available on the shelf. In my view, the advertisement is persuasive enough to be retained in memory and force the viewer to buy the same beverage.
Persuasive Technique being used in the Advertisement
In my view, humor is used in the advertisement to convince the customers to buy the pr
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My recommendation about this Type of Advertising for our Company's New Product
As I mentioned in the beginning of this memo that I am looking for the ads to copy their positive factors in the advertisement of our new product and avoid their pitfalls, I reinstate my words at this stage. I feel that the advertisement contains many features which can be copied. For example, the inclusion of image which is catchy and is likely to retain in the minds of people, is a point worth copying. In addition, the single powerful statement that is comprehensive in nature while the words are limited in number should also be considered for inclusion in the advertisement.
I feel that introduction of a new beverage in the market where established brands like Coca-Cola have won much loyalty and fame, is a challenge and the advertisement must be catchy enough to attract customers for at least one try. The repeat purchases depend upon the quality of the product, but for brand awareness, the advertisement must be powerful.
I would recommend certain features not to be included in the advertisement. One of them is renaming statement. In introductory phase, it is not recommended to give two names of the same product as it can confuse customers as well as the sellers (Sengupta, 2005).
References
Google Images. (2013). Coca Cola. Retrieved from http://www.google.com.pk/imgres?q=COCA+COLA+AD&um=1&hl=en&sa=N&biw=1366&bih=624&tbm=isch&tbnid=DTZclSuDH0FkYM:&imgrefurl=http://www.toxel.com/inspiration/2008/08/02/collection-of-cool-coca-cola-ads/&docid=oxHvIpF3epem0M&imgurl=http://www.toxel.com/wp-content/uploads/2008/08/cocacolaads17.jpg&w=450&h=663&ei=elFeUcrtGJOhiQe-mIHoDQ&zoom=1&ved=1t:3588,r:13,s:0,i:184&iact=rc&dur=649&page=1&tbnh=182&tbnw=126&start=0&ndsp=24&tx=74&ty=77
Mennen, M. (2010). An Investigation Into the Role of Emotional Branding in the Cola Market with particular reference to Coca Cola. Germany: GRIN Verlag.
Sengupta, S. (2005). Brand Positioning. New Delhi: Mcgraw Hill Publishing Limited. READ MORE
Quoted Instructions for "Marketing Development of Beverage" Assignment:
“Using the Internet, locate an advertisement for either a food or beverage product. Explain, in a memo to your marketing team, the ad's objective and critique its effectiveness in targeting a specific market. The purpose of this memo is to provide your marketing team with examples to help in its marketing development for the company's new beverage. Attach a copy of the ad with your memo.
In a 1,000–1,200-word memo to your marketing team, describe an ad’s objective and critique its effectiveness in targeting a specific market (use the Internet to locate an advertisement for either a food or beverage product). Answer the following questions in your presentation:
What is the ad’s objective? How would you critique its effectiveness in targeting a specific market? What type of person, social class, culture, lifestyle, and values/beliefs does the ad intend to target? What consumer needs are the advertisers trying to fulfill? How would you describe the ad’s effectiveness in targeting the consumer? Do you believe that ad is persuasive? Is that the ad’s objective? What is the persuasive technique being used in the ad (i.e., humor, sex appeal, shock appeal)? Would you recommend this type of advertising for your company's new product? Why or why not?
How to Reference "Marketing Development of Beverage" Essay in a Bibliography
“Marketing Development of Beverage.” A1-TermPaper.com, 2013, https://www.a1-termpaper.com/topics/essay/marketing-development-beverage-dear/1760838. Accessed 1 Jun 2024.
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