Essay on "Marketing Plan a Sports Enterprise"
Essay 8 pages (2136 words) Sources: 5
[EXCERPT] . . . .
The engagement of the sports center representatives in public relations through the granting of interviews in the local media and the hosting of conferences to promote the benefits of a sports center, and also the offer of their sport center.The delegation of representatives to schools in order to promote the offer of the sports center. In this effort, it is important to also ensure that the information is passed on to the parents, through, for instance, the issuance of printed materials for the children to take home and show their parents.
5. Implementation and control
A final issue which has to be addressed at this stage is represented by the actual implementation of the sports marketing process, which could be completed as revealed below:
The selection of a location which is affordable, as well as easily accessible and in a safe neighborhood
The creation of an advertising campaign to be issued on several media channels
The promotion of the sports center and its services through schools, malls, family recreation centers and so on The maintenance of constant public relation efforts within the community
The launch of the sports center and the provision of sports services to the children
The ongoing efforts to improve the services of the sports center and to attract new children.
The control mechanisms employed in the development and implementation of the new sports program for children would be characterized by a cyclic feature, in the meaning that they would be implemented in a constant manner. The control function
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The scope of the control mechanisms is a dual one, meaning that, on the one hand, as has been just stated, that the control strives to ensure that the implementation of the program leads to the actual attainment of the pre-established objectives. On the other hand, at a more detailed level, the scope of the control mechanism is that of following the gradual implementation of the steps mentioned above. It would focus on ensuring that each step is implemented in the proper order and manner, and when any disruptions are observed, the managers would intervene and correct any errors. The control mechanisms as such maximize the program's chances of attaining its objectives.
6. Conclusions
The modern day society is facing a declining health among its population, and what is more dramatic, this decrease in well-being is also observed among the youth in the society. The problems are mostly associated with an imbalanced diet and a sedentary life style. The good news nevertheless is that these problems can be reversed with a change in diet and lifestyle.
The new sports center was created with the scope of offering support in the creation of a better health and well-being for the children in the local community. The marketing effort is centered on this mission of the center, and this is obvious in terms of the targeted market, the positioning or the pricing strategy, all of which reflect the center's commitment to the well-being of the community. Overall, based on the current project, it is concluded that the sports center is both needed within the society, as well as solid and satisfactory from a business standpoint.
References:
Armstrong, N., Van Mechelen, W., 2009, Pediatric exercise science and medicine, 2nd edition, Oxford University Press
Longenecker, J.G., Loeza, M.A.T., Small business management, Cengage Learning
Kaser, K., Oelkers, D.B., 2007, Sports and entertainment marketing, 3rd edition, Cengage Learning
Smith, A.L., Bibble, S., 2008, Youth physical activity and sedentary… READ MORE
Quoted Instructions for "Marketing Plan a Sports Enterprise" Assignment:
“Marketing Plan
Develop an 8-10 page marketing plan for a sports enterprise (e.g. professional, school, or community program). You can select a particular "real" enterprise or use a fictitious one. You will take the position of the manager and develop a plan that you will implement through your employees and/or contractors. You will make sure this program is feasible when assessing it from a senior management perspective.
Focus of the Marketing Plan The plan will address the following:
An overview of internal and external contingencies.
Market Selection decisions including the psychological and sociological factors as influences. This also includes targeting and positioning the product(s).
Planning the Sports Marketing Mix - addressing the promotion mix of advertising, public relations, and sales promotion. It will also address pricing.
Implementation and Control phases will address the implementation of the sports marketing process. Any unique issues should also be addressed in this section.
Writing the Marketing Plan The Marketing Plan:
Must be eight to ten double-spaced pages in length and formatted according to APA style as outlined in the approved APA style guide.
Must include a cover page that includes:
- Student’s name - Course name and number - Title of paper - Instructor’s name - Date submitted
Must include an introductory paragraph with a succinct thesis statement.
Must address the topic of the paper with critical thought.
Must conclude with a restatement of the thesis and a conclusion paragraph.
Must use APA style as outlined in the approved APA style guide to document all sources.
Must include, on the final page, a Reference Page that is completed according to APA style as outlined in the approved APA style guide.
How to Reference "Marketing Plan a Sports Enterprise" Essay in a Bibliography
“Marketing Plan a Sports Enterprise.” A1-TermPaper.com, 2012, https://www.a1-termpaper.com/topics/essay/marketing-plan-sports-enterprise-eg/2720726. Accessed 18 Jun 2024.
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